Allan Edward Hinton

Project concept and creation for Nikon UK put together with Brands2Life advertising agency.

In short I would take a Nikon D6500 camera with me on my travels to Myanmar and I would use the camera to take photos with the ultimate aim of showing off four key traits of the camera:

* Low light capabilities
* SnapBridge app feature
* Tilt screen functionality
* High resolution

At the end of the “Moments of Myanmar” campaign I created an in-depth blog post of the trip with a review of the camera.

See the post link below for more details:-

http://www.allanedwardhinton.com/travel-blog/2018/2/11/moments-of-myanmar-photos

Shooting at sunrise to capture shots at low light whilst also using the tilt screen on the camera to get interesting angles.

The top photo on the campaign gained over 6000 likes on Instagram.

Overall the campaign gained 400,000 impressions and over 30,000 engagements (likes, comments, saves etc.).

Part of the campaign included the productions of Instagram Stories. Along with behind the scenes footage three of these posts would be details tutorials. This was a great way to add another dimension to the campaign and connect with my audience on a deeper level by adding a more personalised voice as I verbally discussed and highlighted features of the camera and explained how I got to the results previously shared with photos on my main Instagram feed.

The feedback here was really flattering and also interesting. I had people realising photography techniques that they were not aware of.

See these on my Instagram page within my Stories highlights under the name “Tutorials”.

www.instagram.com/chaiwalla

Jack Daniels were looking for a photographer to deliver 20-25 photos and 3 videos that would help to engage and widen their audience.  The photos produced were to create a series of content with a clear narrative running through it (through at least 2 different settings & scenarios). The style of photography aimed to match their values (independence, authenticity, integrity).

Scene 1 was set in the very special, fun and colourful God's Own Junkyard Neon in North London. The playful and neon scene's that would be created were to appeal to a young, social and savvy audience that would engage well with vivid and unique content.

The 2nd scene followed the story of a Great British BBQ from the beginning of the day (preparing ribs and meats in the oven) through to the BBQ itself and post BBQ evening drinks watching the sun go down in the evening and the putting on of fairy lights and garden candles to create a cosy mood to end the day.

Videos and Gifs of the shoot will be shared in the "Living Photos" section of allanedwardhinton.com shortly.

Travelling the breadth of Jordan for 8 days with a top group of global travel photographers, a humorous driver and a knowledgable guide.

70,000+ likes for all the photos shared from the trip via Instagram & 6250 average number likes for the top 10 photos.

This particular photo has been shared on respected Instagram accounts such as Passion Passport (twice), Ink361 and Temple & Webster.

An interview and a selection of photos from the trip were featured in Jordan's Living Well Magazine.

Thomson “Not For Me” campaign with Exposure Digital.

I was sent on a Caribbean cruise with the aim of showing a different perspective on the locations visited. Along with sharing 10 images for the brand to use for their social channels the social amplification included 6 Instagram photos and 6 tweets.

Images for the campaign were shared in almost real time and then placed on a bespoke micro-site hosted by Thomson.

"This is Emma, one of my dearest friends, and her two children. Emma is one of the people I admire most in the world, ever. She works incredibly hairdos a full time teacher whilst at the same time raising two of the happiest children I know. She's always on her feet, never stopping for one moment. Her kids have so much energy too and she manages to keep up the pace!"

Weetabix (@weetabixofficial) reached out to me and challenged me to make a post depicting an "Everyday Incredible" portrait and announce a competition they were running.

The lead photo alone received over 3200 likes and gained 65+ comments.

I was challenged with taking photos over the course of the day of myself adventuring in the UGGS for men Murray boat shoe. Here UGGS wanted help in visually and creatively targeting a male audience to show off the beauty of the new range of shoe.

Three Instagram posts resulted in 7300 likes & 100+ comments 

+ Twitter activity on the images included 165 engagements & 8422 Impressions.

A selection of comments from my social channels:

"These are actually some decent looking UGGS! ;)"
"Gorgoeus set. (And nice shoes!)"
"Love the flooring! And those shoes!"
"fantastic!.. love the shoes mate"
"You're too stylish!"
"your shoes <3"
"They're cute "
"love this, and those shoes  love the colour!"

Starbucks UK challenged me to document my "No Ordinary Day" and share tips and discuss what I do to make my day that extra bit special. The posts where to be in my own style and the focus was more to do with my personal stories than having a hard sell and product placement.  At the end of each post I would also be highlighting their personalisation coffee offer.

Likes on the photos ranged from 2600-4200 with each receiving around 100 comments each.

Photos with and without the mug where presented to the client so that they would have an option of which to use on their own social channel if desired.

Having handsome Dan on hand helped with the campaign a great deal.

To create impactful content and promote HSBC Android Pay I was task with, In my own creative style, producing photos that would show how I would use Android Pay with my phone on a daily basis showing how quick and easy it is to use HSBC Android Pay and how it makes your day "unstoppable".

The photos were used for sponsored online purposes. The photo above getting over 5.4k "reactions" on Facebook and nearly 200 shares. This latter figure being about 530%* up on the average number of shares per HSBC content in recent months.

*based on my own observations and by calculating that the average number of shares was at around the 30 mark.